YETI Feuding With The NRA

On April 20th, the NRA sent out a message to their members that YETI without prior notice, has declined to do business with The NRA Foundation saying they no longer wish to be an NRA vendor, and refused to say why.

They will only say they will no longer sell products to The NRA Foundation. That certainly isn’t sportsmanlike. In fact, YETI should be ashamed. They have declined to continue helping America’s young people enjoy outdoor recreational activities.

On April 23rd YETI responded on twitter

The NRA says YETI is calling them liars because they informed their members of YETI’s actions. Plus YeETI is now refusing, and even cancelling, NRA orders.

Perhaps the people writing YETI’s damage control statements are not talking to the people who enforced YETI’s decisions and refused our orders. We had even offered the YETI Roadie in one of our sponsorship levels for 2018 – which we’ve had to cancel.

A lot of NRA members are extremely unhappy with YETI and found creative ways to blow up their cooler

Ever since the February school shooting at Stoneman Douglas High School where 17 people were killed. Many businesses have cut ties with the NRA:

  • First National Bank of Omaha
  • Delta Airlines
  • United Airlines
  • Avis
  • Hertz
  • Alamo
  • Enterprise
  • National Rental Car
  • Starkey Hearing Technologies
  • MetLife
  • TrueCar
  • SimpliSafe

Cutting ties with an organization with over 5 Million members does not seem like a smart move. Only because these companies cower to pressure from gun control activists.

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